Is Verve Energy Drink Pyramid Scheme?

Is Verve Energy Drink Pyramid Scheme?

Written by ketsangtai

Topics: General, Personal Thought

Is Verve Energy Drink Pyramid Scheme? I am going to tell you that it is not. You may think I am biased because I am a brand partner. What you may not know is that I am a fully registered medical doctor in the United Kingdom and I have to be very careful what I am associated with, and therefore I have done a lot of research and study before I associate myself with Vemma and Verve.

So, is Verve Energy Drink Pyramid Scheme? Before I answer this question, you first need to understand the difference between Illegal Pyramid Scheme and the Pyramid Structure.

Illegal Pyramid Scheme

According to wikipedia, a pyramid scheme is a non-sustainable business model that involves promising participants payment or services, primarily for enrolling other people into the scheme, rather than supplying any real investment or sale of products or services to the public. Essentially, it is a money game with no real product. The people at the top always make the most money from people at the bottom.

Pyramid Structure

This is completely different. Pyramid structure is the most common form of organisation. In fact, the whole human society is a pyramid structure with a small percentage of people having the most money and power and the majority of people struggling at the bottom of the society. Corporate America also has a pyramid structure with the CEO at the top making the most money and the lowest level employees struggling to make ends meet. Is Verve Energy Drink Pyramid Scheme?


Is Verve Energy Drink Pyramid Scheme?

The answer is NO. Vemma/Verve compensation plan has a Pyramid Structure, but it is not a pyramid scheme. Here are a few reasons why.

1. Vemma has great products

By definition, a pyramid scheme has no proper product. Vemma has 4 different products based on the Vemma Formula, ie Vemma Premix, Verve, Vemma Next, Vemma Bode (including Vemma Bode Shake & Bode Thirst). Some of products are featured in various health magazines.

2. Own Manufacturing Plant

Vemma has invested more than $11 millions into building its manufacturing plant. This manufacturing plant has been inspected by FDA and deemed to meet the standard required.

3. Recommended by Dr Oz on his Show

If you just talk about celebrity recommendation, it really means nothing. It is easy to pay a celebrity to recommend something for you. However, Dr Oz is different. He is the most famous celebrity doctor in America and being a doctor, he has to be very careful of what products he recommends as he is putting his massive reputation at stake. See video below showing Dr Oz recommending Verve on his show.

4. Endorsed by Chris Powell

Chris is one of the most famous celebrity fitness coaches and he is featured in ABC’s extreme makeover, weight loss edition. He has partnered with Vemma to produce Bode Shake and he is also fully endorsing Vemma’s Bode product range.

5. The Business Opportunity Endorsed by Robert Kiyosaki

Robert Kiyosaki has written a book called “The Business of the 21st Century”. He produced a CD to accompany the book. Robert has also taken the effort to produce a custom version of this CD for Vemma with a message of endorsement at the end of the CD. See video below playing the end of the CD.

6. Winning Multiple Industry Awards

Vemma, the producer of Verve, has won many industry awards overcoming competition from many much bigger and well established companies. Examples of these awards are 2012 American Business Awards, 2012 Arizona Corporate Excellent Awards, 2012 Graphic Design USA America Packaging Design Awards, 2012 18th Annual Communicator Awards, 2012 Spectrum Awards and many more. You can find out more here.

7. Has Been Around for 8 Years and Operating in 50 Countries worldwide

You will be kidding yourself if you think a pyramid scheme can last that long in so many countries. Vemma has offices in many of those countries. Picture below shows Vemma’s home office in Arizona.

is verve energy pyramid scheme

8. Sponsor of Phoenix Sun and Charlotte Bobcats

NBA is a massive business and NBA teams are very careful when choosing sponsors. There is a very strict criteria to follow. It is probably fair to say that they will not want to be associated with pyramid scheme and if Verve is pyramid scheme, their team lawyers would be able to find out easily. Picture below shows Verve Lounge in Phoenix Sun stadium

These are just a few important points. I can keep writing more and more but I guess these are enough. Is Verve Energy Drink Pyramid Scheme? The answer is definitely NO. If you still think Verve Energy Drink is Pyramid Scheme after reading all these, then you probably have made up your mind before you read this article. Eventually, you are the one who can make the decision for yourself.


37 Comments For This Post I'd Love to Hear Yours!

  1. Nick says:

    “You may think I am biased because I am a brand partner”

    Lol what would make you think that

    • ketsangtai says:

      I am just declaring conflict of interest. To show people this is NOT an independent review.

    • Patrick says:

      Looking at Vemma’s “2012 INCOME DISCLOSURE POLICY OF U.S. BRAND PARTNERS” Only 1% make more than $50,000 per year. Whereas 85% make less than $3,300 per year.

      • ketsangtai says:

        Vemma is proud to be a transparent company. It is not a requirement for a private company to publish this information. A lot of other companies do not publish this information. There is nothing to hide. Vemma wants you to know the fact and make own decision.

        People don’t get the point. Vemma never said everyone will make money. Vemma said everyone has equal opportunity to be successful and therefore everyone regardless of ethnic background, education level, family background, country of origin, has the same opportunity to be the top 1%. This is not true in traditional business or the corporate world.

        And by the way, not everyone want or need to make $50,000 a year and don’t forget that a lot of people do this part time.
        For some people, an extra $500 a month part time is going to make a huge difference in their lifestyle. For someone from deprived area or country, even $200 extra a month is a BIG deal.

  2. tony says:

    So because celebrities endorse it and it sponsors basketball teams, then I should do this? So if the peanut butter brand in the Dr Oz video sponsors a professional sports team then I should start eating it and go sell it on the street?

  3. Nancy says:

    Interesting how people think it is a pyramid scheme. Those are illegal. There is no way there would be such promotions and celebrities and pr to draw attention to something that is illegal. If people would just think about it…most who I see complaining thought they didn’t have to do any work to get a check. It’s a business for goodness Sake! You need inventory and have to put in the time to promote your business. I think people are so use to clocking in and clocking out doing a mediocre job and collecting a paycheck. They have gotten very lazy nothing is easy if you want to succeed.

  4. mike says:

    Scheme/structure….spin it how you want. It’s still a pyramid like amway, tupperware, pampered chef, etc.. You are relying on workers to bring in other workers in the hopes they’ll move up the ladder and make more money off people looking to make easy money. People get into these pyramids thinking all they have to do is sell the product, and get others to sell the product and not realize that they are spending their own money so buy the products that they have to sell and then when they don’t sell it, for whatever reason, they are now out of that money. you are preying on people looking for the easy way out. Yes, it is a business in that you have a product to sell. Not everyone has the personality to sell something, let alone convince others to do the same for them. They go to these shows and get sold something that will only really work for a small percentage of the people that actually sign up. I find it interesting that you mainly go after teenagers and college students to sign up. Mainly because they want to make a quick buck and you make it sound like it’s easy money, and that age they don’t know any different. Call it what you want, but a pyramid is still a pyramid. Yes, some will do well with it and work the program, but most will not and lose their money and you’ll gladly accept it

    • ketsangtai says:

      “most will not and lose their money” – That is life. In the so called “non-pyramid” world, 9 out of 10 business fail.

      “you mainly go after teenagers” – Please get your fact right. Verve Young People Revolution is only one part of the business. We have other successful products “older” people are promoting.

      “hopes they’ll move up the ladder” – We don’t hope. We train people.

      “spending their own money so buy the products that they have to sell” – We don’t buy and sell. We don’t hold stock.

      Obviously you don’t have a clue of what we do.

  5. Tom T says:

    Friends to recruit friends to recruit others friends, sounds like a pyramid.
    I see you have quoted specific parts of Mikes statement.

    “Mainly because they want to make a quick buck and you make it sound like it’s easy money, and that age they don’t know any different. Call it what you want, but a pyramid is still a pyramid. Yes, some will do well with it and work the program, but most will not and lose their money and you’ll gladly accept it.”

    That pretty much does sum up the corporation itself.

    Does the company take recruitment fees when joining? i.e.) builder pack

    • ketsangtai says:

      We can be here all day talking about if it is a a pyramid or not, it depends on if you are talking about the structure or if you refer to the proper definition of pyramid scheme. The bottom line is that it is legal and network marketing is a multi-billion dollar industry which has been around legally for centuries.

      The builder pack is not a recruitment fee. It is optional and members get the products they pay for.

  6. Tony says:

    I like the taste of the product and certainly the milk shake by far is better than I have tasted out there. The product and the research behind it stand. Is green tea healthy for you? Yes. And, how about mangosteen it is expensive in any health food store. Vemma was industrious enough to put the mangosteen into a energy drink…..that has a healthy formula.

  7. Nikita says:

    “The bottom line is that it is legal and network marketing is a multi-billion dollar industry which has been around legally for centuries.”

    Seems like someone got frustrated.

    Ok I only got 1 question.

    Where is money originally coming from?

    Because we all know someone has to pay for this “multi-billion dollar industry”

    • ketsangtai says:

      The money comes from millions of people who are enjoying the products and the benefit, including some who have no interest in making money and just want to use the products because they are good.

  8. Thank you for any other wonderful article.
    The place else may anyone get that type of information in
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  9. Nick says:

    It’s not the fact that the Phoenix Suns support it, rather the 18 lawyers that looked at the company, the product, and the business structure before it became the official energy drink for the Phoenix Suns, Charlotte Bobcats, Phoenix Coyotes, or the Phoenix Mercury. I can sit here all day listing credible sources such as Bob Proctor, Robert Kiyosaki, Warren Buffet. Yes, I said Warren Buffet; the most successful investor of all time and the fourth richest man in the world. If you want to be successful in anything you have to try. So, the claims of it not working and that failure is almost a definite is 9 out of 10 times from a disgruntled, unsuccessful EX-Brand Partner. Life’s not easy, and neither is making money. The people that fail are the people that think this is a “Get rich quick scheme.” The most expensive thing someone can own is a closed mind. You can continue to do the same things, everyday and hope you’re life will just drastically change, but it probably won’t. The definition of insanity is doing the same thing over and over, and expecting a different result.

    So to the closed minded, “Negative Nancy’s” working 9-5, enjoy your days of insanity and slavery working for someone else’s dream. While I spend my days being my own boss, driving a very nice company paid for Mercedes Benz E350, telling the world about a product I love, changing not only my life but others as well, which now has led me to achieving my dreams.

    Pyramid Scheme, what a crock of Sh*t.

    • ketsangtai says:

      10% of people in this world own 90% of the wealth. I do expect the 90% to say lots of negative things here, which is perfectly fine. We love what we do and we are the 10% :)

  10. Ben says:

    From my experience people can think what they want, but it comes down to as you said in a previous comment, it’s legal, and has spread to 50 different countries. I don’t think this company is going to die any time soon, thanks for the article it was a great help. and if there are links to further information it would be greatly appreciated.

  11. MLM alerts dude says:

    It’s obviously an pyramid scheme. only these people will ask you to join their team/group what so ever. Saying their product is way better other products.

  12. Tom says:

    Nick you should dig deeper into the company before you run your mouth. I happen to have a BA in business….an let me be the first to say good luck making the thousands they say you will. When it comes down to it…you won’t. You might be lucky enough to earn what a person who makes minimum wage does. The people you hear about making the “money” were the first to hop on the Verve Train. Big deal if its a official drink of a basketball team, or that’s its been on Dr. Oz. When it comes down to it the only way to make a living off verve is to create a “downlink”. Plain an simple. An to say its not a pyramid scheme is just goes to show how dumb you are. Its not technically one in the terms of business because it has a legitimate product. Yet because you have to sign people up under you, continue to pay to stay a member off an product that only members can obtain, it falls under the realm of one. Go ahead an say I’m wrong….but until I see hundreds achieve what the top .39% of the earners earn I’ll save my money. An as for you grocery owner…the $130 isn’t necessarily a recruiemt fee but if you don’t cancel your membership with Vemma it atomaticly renews itself every month.

    • ketsangtai says:

      Tom, of course you are entitled to your own opinion. You do have you love and think is right and let’s other do what they think is right. Bless you.

  13. Howdy! This is kind of off topic but I need some advice from an established
    blog. Is it very hard to set up your own blog?
    I’m not very techincal but I can figure things out pretty fast. I’m thinking about creating
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  14. An impressive share! I’ve just forwarded this onto a co-worker who has been doing a little homework on this. And he actually bought me breakfast because I stumbled upon it for him… lol. So allow me to reword this…. Thank YOU for the meal!! But yeah, thanks for spending some time to talk about this topic here on your blog.

  15. greg says:

    We get paid off of product flow not levels. We work in Multi-volume Marketing not Multi-level marketing. It is a binary tree system where the better balanced the business the more money you make which makes it an equal opportunity. I have made much more than the person who brought me into the business. You’ve put a lot of work into finding out the definition of a pyramid scheme, but not much in finding out the difference between your compensation outline compared to that of Vemma’s. And if you don’t like the “recruiting” aspect of the business.. if colleges didn’t “recruit” new students every year I doubt they’d be around very long. Same with ANY sports team, religious group, and so on. You’ve covered one base my friend. Do some more research Ill be glad to tell you why you’re wrong once again if you need me to!

  16. energy shots says:

    Howdy would you mind sharing which blog platform you’re using? I’m going to start my own blog soon
    but I’m having a difficult time deciding between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your layout seems different then most blogs and I’m looking for something unique.
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  17. Eric says:

    Just to let you know Dr.OZ do not endorse Vemma, it talk about it on is show and recommend it, I am a Vemma brand partner and it’s important to me to be clear about that Dr.Oz situation, please verifie you information.

    And for people who steel beleive the Network marketing is a scam, it’about time for you to wake-up and realize that we are in 2013 and the business of the futur is going to be on the internet.

  18. ketsangtai says:

    For those who are still in doubt. BK makes it very clear in this video.

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